Commercial companies are now turning to A2P SMS service to reach out for their target audience in a fast, reliable and secure way. A2P messaging enables an application to broadcast a message or call directly to a user. Banking, tourism, online stores, pharmaceuticals and promotional campaigns have now adopted these methods as a means of effective advertising for their latest offers regarding product launch or flash sale. With features such as personalization, reach and engagement and relevancy, it is ensured that the message is delivered accurately and recipient reads it.
The trends in 2017 revealed that SMS still retains its popularity and more industries are using ASP SMS service that is user-friendly by nature. The estimation for 2018 is somewhat similar with a little addition on features and enhanced services to capitalize these services effectively.
The major driving factors include rise in use of A2P SMS service for advertising as an objective to enhance customer engagement and service. A2P SMS service is widely used in areas of tourism, banking and financial institutions. It is also gaining a wide attention in areas of mobile banking, e-commerce, healthcare & pharmaceutical and entertainment. Higher preference for A2P SMS service in comparison with any other communication platforms enables a smooth transaction of messaging services thus effective for delivering content. Being supported by all mobile handsets, A2P SMS market enjoys an upward trend in the near future.
Segmented by application, the A2P SMS market includes customer relationship management services, interactive services, promotional campaigns, pushed content services and inquiry related services.
End-user components for A2P SMS market include healthcare, hospitality, BFSI, retail and entertainment. Healthcare and entertainment account for a significant share in the global market due to availability of consumers under a quick response theme.
Region-wise, Asia-Pacific accounts for a stronger position in the A2P SMS market owing to a wide availability of consumers and constant rise in mobile subscriptions and the growth of e-commerce applications.
North America regions have a significant market share due to enhancements in communication platforms and constant upgrades in technology. Extensive consumerism in U.S. regions and favorable environment for private sector players are adding to the market growth.
Prominent players in the A2P SMS market include Fortytwo Telecom AB, AMD Telecom S.A., CLX Communications AB, Cybercomm, Symsoft AB, Infobip Ltd, Ogangi Corporation, Tanla Solutions Ltd, Route Mobile Limited, Tyntec, DIMOCO, Nexmo and Angkor Data Communication Group Co.