Language teaching market is a lucrative field wherein the chance to learn new codes of language is always on demand. The need to stay updated on newer forms of language is/was always on the to-do-list for linguistic learners. With major improvements in learning styles and rise in number of verbal learners, the ELT market is open to new horizons hence English being the universally accepted language and the easiest to learn receives a worldwide overwhelming response in terms of learning.
the surge in number of ELT franchises, student eagerness to learn English language and increasing acceptance for English as an internationally accepted business language enhances the market growth. In addition, impressive rate of student migration from developing countries to developed countries to pursue higher education, which demands clearing of GRE, TOEFL and IELTS exams add to the market growth. Apparently, English teaching is now a lucrative job with better career prospects on international level. Under conducive environment for language teaching, the ELT market gains more business advantage by having more number of learners when compared to any other international language.
Blended learning and institutional learning are primary channels for learners to gain access to ELT market. Institutional learning gains high prospects for future opportunities by having the high number of franchises and a simultaneous rise in number of learners.
Asia-Pacific regions are dominant in the international market for ELT franchises with India, Iran, Iraq and Singapore being the major hubs. Business ventures pertaining to language teaching course is gaining a positive traction, which in turn is responsible for market variables to gain more advantage. Disposable income is the major driver for a learner to enroll for international language learning courses.
North America and Europe have received an overwhelming response for expert learning. The regions has a huge number of migrants with an objective to gain knowledge of English as an international language. One of the major reasons is e-learning. The regions specializes in technology that gives ELT market the advantage to serve its audience. By using video conferencing and online videos, a learner can gain full access to a wide range of courses.
On contrary, Middle East and African market have a moderate market for ELT market, since these regions emphasize regional language for business use. However, the rise in educational awareness and increase in spending capacity, MEA market might gain a positive traction in the near future, resulting in a more advanced hub for language learning.
Prominent players in the international ELT market includes Berlitz, Inlingua, Pearson ELT, EF Education First, Linguarama, Linguaphone, LearnCube, Sanako and Rosetta Stone.