Organic cosmetics is a highly lucrative market and with the right tools and approach, the market is easily accessible to a new entrant. Organic cosmetics market, once thought of as only a trend, has now become a mainstream industry, thanks to rise in consumer demand and quality performance of products. The trend has risen to touch newer heights in the cosmetic industry. For instance, a product of Tatcha uses Japanese Indigo that relieves skin inflammation. Competitively, leading players have continuously delivered natural beauty products along with upcoming newer brands. This trends has gained a lot of traction.
the market drivers include manufacture’s emphasis on production of novel products beneficial to health of consumers. Further, the market is also driven by significant presence of international brands that deal in organic cosmetics and beauty products. E-commerce channels add in the list. Apart, consumer awareness for health and beauty also adds to the market development.
For better grasping and conduct of cosmetic business, necessary training is provided under expert guidance coupled with support by local governance. Joint ventures and small retail outlets are prominently gaining a positive traction in the upcoming period. Challenges such as uneven infrastructure for market development of organic cosmetics and lack of awareness might hinder the market growth.
Product categories under organic cosmetics market include haircare, makeup, perfumes, baby care, toiletries and oral care. Distribution channel encompass franchise outlet, department store, direct selling, chemists, pharmacies store and online shopping. Franchise outlet account for a greater market share as the market witness rise in number of joint ventures and inception of small and mid-size retail outlets.
North America dominates the organic cosmetics market in terms of product demand and manufacture. In addition, presence of international brands and retail outlets coupled with stylish saloon and spa contributes significantly to the market growth in the near future. Asia-Pacific market is gaining a lot of traction owing to presence of small and large retail outlets, consumer demand for stylish products and production of organic products at large. Middle East regions are big markets for organic cosmetics as these regions have untapped potential and consumers have a specific taste for cosmetics.
Prominent players in organic cosmetics market include L’Oreal Group, Estee lauder Inc, Groupe L’OCCITANE, W.S. Badger Company Inc and Weleda Inc.