Potato is an essential crop not only in developed countries but also gains a positive traction in the developing countries. In the Indian sub context, it is the most popular food item and India is one of the largest producers of potato in the world. Gaining an identity of king of vegetables, it emerges as a vital food crop in India after rice, maize and wheat. In Americas, it is known as potato chip and Crisp in British English which is a thin slice of potato that is deep fried, baked, kettle-cooked or crunchy. The potato chips are mainly served as side dish or an appetizer.
Commercially, the potato chips manufacturing industry is gaining a wide attention as there are substantial chances of investment on a regional as well as global scale. Market entrants can invest or initiate a venture in potato starch, French fries, potato powder, frozen finger chips and wafers in different flavors.
The prominent flavors include cheddar, barbeque, salt & pepper, potato chips, spicy jalapeno and cheese & onion. The products manufactured are salted, chilli, flavored and plain. The food regulatory bodies have quadfurcated the specialty food types that comprise gluten-free, vegetarian, GMO-free, organic and kosher. Distribution channels operating for potato chips market is all inclusive of supermarket/hypermarket, e-commerce and convenience stores.
, the market is highly driven by change in consumer lifestyle, rise in demand for packaged foods, presence of retail chain and food outlets have augmented the market demand in the near future. In addition, increase in investment by key players is likely to create conducive environment for the development of potato chips industry.
North America and Europe market account for a significant market share owing to consumer preference for potato chips and use of potato products as pizza topping. In addition, change in consumer lifestyle and availability of retail outlets is likely to pump the market growth.
Asia-Pacific is a huge market since consumer availability and change in consumer lifestyle. Secondary factors such as effective use of distribution channels for potato chips and related products along with rise in disposable income is responsible for driving the APAC market growth.
Prominent players profiled in the potato chips market include Pringles, Lays, Ruffels, Diamond Foods Inc, Herr Foods Inc, CALBEE Inc, Snyder’s Lance, Lorenz Bahlsen Snack-World Group, Utz and Kettle.