Probiotics market appeals to a majority of consumers in the U.S., which constantly seek for natural solutions against the health issues. The awareness incepted in the U.S. with an Ad starring Jamie Lee Curtis in the year 2000. Since then, probiotics market witnessed a boom due to its health benefits and features. 47% annual rise is registered at present.
Consumers in U.S. are now very well aware of the health benefits of organisms in intestines. Big players such as Procter & Gamble started with developments in alimentary health and launched certain probiotic products in this regards. Overall, the enormous launch of probiotics brands and related products from regional and national players in expected to continue. Marketing techniques such as strong promotion aligned with consumer acceptance and understanding of digestive and relevant health benefits of probiotics displays a successful trend for future developments in probiotics market.
According to the latest report on Probiotics market published by Upmarketresearch, the market developments are subject to rising awareness regarding to health benefits pertaining to probiotic fortified foods and organic supplements. In addition, extensive R&D for probiotics food supplements and food certifications is gaining a positive traction.
Probiotics market is classified based on application and source. Probiotics source is bifurcated into bacteria and yeast. Application components include animal feed, functional food & beverages, baked goods, meat, cereal, dairy and non-dairy beverages. Functional food and beverages account for a significant market position with reference to creation of supplementary foods fit for consumption. By form, the probiotics market is bifurcated into dry and liquid and end-user segment is classified as human and animal.
In terms of region, Asia-Pacific region holds a dominant position in the global market. Urbanization, increase in disposable income and rise in consumer health products are driving the APAC market growth. Secondary factors such as rise in demand for human and animal probiotics feed is pumping the market growth in this region.
North America probiotics market is expected to rise at a positive CAGR owing to several factors such as greater risk for digestive problems owing to rise in consumption of antibiotics, preference for a healthy lifestyle and rise in middle aged population with demands for dietary requirements. Probiotics market in North America accounts for a greater position due to demand for fortified supplements and health conscious consumers.
The key players in the probiotics market include Arla Food, Lalleman Danone, Danisco A/S, Chr Hansen, Probi, Yakult, BioGaia, Bifodan, Probiotics International and Nebraska Cultures.