The selection of a toothbrush depends on the oral condition of the user. The market is now adopting newer methods for users and make a reach towards untouched market areas. For instance, there has been a significant rise number of habitual buyers with demand for disposable toothbrush, accounting for more than 60% of the total market, whereas electric toothbrush, not very well known in developing countries, still thrives in the global market scenario. While choosing an electric toothbrush can be a preferred choice by users, excess of information on it, may mislead potential buyers. Moreover, it is portrayed as a luxury item rather than it being a necessary commodity. In addition, disposable toothbrush easily enjoy a large pie of the market which in case of electric toothbrush it rather needs to be convinced to the user or needs a medical approval. Therefore, depending on the viable and economic nature of toothbrushes, it majorly depends on consumer conscience for the proper selection of toothbrush that benefits their oral conditions.
The market gains an upward traction as the consumer trend exhibit change in market scenarios. For instance, consumers are potentially responding to advertisements which is further driving the revenue generation for toothbrush market. In addition, presence of varying demographics is another advantage that helps in developing a sustainable market scenario. For e.g., the toothbrush market for kids gains higher grounds since the end-user is much sensitive to dental pain and is much vulnerable to dental problems. In order to deal with dental issues in kids, producers have adopted to production of versatile products with a flexible price range.
Distribution channels for toothbrush market comprises manufacturers to wholesalers, wholesalers to suppliers and suppliers to end-users. The process gains a strong leverage due to inception of e-commerce portal with attractive offers. Apart, secondary channels for distribution include supermarket/hypermarket, convenience and departmental stores and retail outlets. The market is bifurcated into kids and adult based on age-group and usage. Toothbrush for kids is still a dominant marketplace.
Asia-Pacific regions dominate the market growth in the global market scenario as the market is loaded with untapped opportunities. Toothbrush being a necessary commodity is widely popular among consumers in Asia-Pacific regions. Quality checks and dental recommendation being at the core of the toothbrush usage, the market gains a wider traction in the near future. Apart, rise in population with dental needs and oral care, the demand for dental surgeons and consultants have gained a positive momentum. Rise in disposable income being a major factor to push forward the demand scenario in toothbrush market.
North America and Europe market have been at the leading position in the global market for 2017. Production of quality products, dental recommendations, proliferation of advertisements and consumer spending on oral care have significantly augmented the market size. U.S. is a leading market due to the presence of different demographics with different needs for oral care.
Prominent players in the toothbrush market include OraLine, Walgreens, Hager WorldWide Inc, Procter & Gamble, Sunstar Americas Inc and Colgate-Palmolive Company.