Pronovias expand business operations beyond bridal wear.

Bridal wear market
Representative image

Spanish based Pronovias now expands its collection beyond bridal wear and marriage clothing. It expands its offering to evening wear. The bridal wear market witnesses new collection this year.

The collection, Evening Essentials was showcased in the Milan Flagship store featuring  15 style collections from flowing gowns to multivariant style. The dresses come in four different colors i.e. dusty turquoise, black, pale pink and red. This line of fashion features clothing for several occasions that encompass professional outfits and formal events. Every piece is designed for all array of body fits.

Mainly intended for international audience, the venture also looks for business opportunities in the international arena. The company foundation dates back to 1922 with a rising prominence for fashion and style outfits. The price range for shorter items and bridal items have a thin marginal difference put to display in stores as well as for online sale. At present, the company operates in the retail space and has stores in various parts of the world comprising Berlin, Brussels, Mexico City and Rome. Recently, it announced to start another store in New York.

In regards to launch of new collection Evening Essentials, the company has signed Erin Walsh a renowned American stylist to promote the collection.

Evening Essentials is one of the elegant designs with a party centric look and easy on budget, says Walsh. She adds more that the 15 style collection is divided into seven knee-length outfits, eight gowns that is crafted largely in crepe. Colors range from black and lipstick red to soft blue and blush pink.

She concludes that the designs are much customized, stylish without compromising much on the trend. Brands like Pronovias are not only looking towards making a style statement, but also focusing on stylists as well to clearly promote their message.


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